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Tuesday, July 22, 2008

Boolean – the lost language

posted by 
Luigi Lupo (45)

Search engines are an important resource when looking for resumes, whether you’re searching on general search engines like Yahoo or Google or on resume specific job boards like HotJobs or Monster. To really make your search effective you need to remember Boolean Language. Boolean tools will help you create more effective and focused searches, producing resumes that more closely meet your requirements and also reducing the number of resumes you need to search through that miss the mark.

 

What is Boolean Logic?

 

Boolean logic is named after George Boole (1815-1864), an obscure nineteenth century English mathematician. Boole invented a new form of algebra in which values are either true or false. His binary logic is the foundation of digital circuit design and a part of the language of internet search engines.  Don’t worry - you don’t have to remember high school algebra to make Boolean logic work.

 

The Boolean Operators

 

Boolean Operator # 1:  AND

This term links two or more terms together in a search string. (Def. search string: A series of words linked and/or modified by Boolean logic used to create a search command for a search engine.)  - will only return pages in your search that have both terms.

Example: pharmaceutical AND chemist

 

Boolean Operator # 2:  OR

Returns all pages in your search string that include either term.

Example: pharmaceutical OR biotechnology

 

Boolean Operator # 3:  NOT (sometimes AND NOT)

Returns pages in your search string that have the term that precedes it but not the term that follows it.

Example: chemist NOT biologist or chemist AND NOT biologist

 

Boolean Operator # 4:  NEAR

Returns pages in your search string with both terms within close proximity to each other on the page. Usually within ten words or less.

Example: research NEAR chemist

 

An important tip to remember is that Boolean operators must always be CAPITALIZED. Search engines read lower case letters as both upper and lower case, but the reverse is not true.

 

Example: pharmaceutical AND research or development (Error. Boolean operator “OR” is typed in lower case. Because it is lower case the search engine reads the word “OR” not as a Boolean operator, but as a search term like pharmaceutical, research and development. This will produce incorrect search results and will also increase the amount of the time it takes for the search engine to complete the search.)

 

The Boolean Modifiers

 

Boolean Modifier # 1: “ “quotation marks

Returns pages in your search string with an exact phrase.

Example: “sr. research chemist”

 

Boolean Modifier # 2: (  ) parentheses

Helps define a subset of a search, making it more accurate. Example: chemist AND (new jersey OR nj)

 

Boolean Modifier # 3: *  wild card symbol

Wildcard symbols retrieve pages with keywords with the same root word.

Example: chem* (would retrieve pages with the words chemical, chemist, chemistry etc.)

 

Although Boolean logic is a very effective tool to assist you with your searches.  There are other factors you must keep in mind. The search terms you use are just as important as the Boolean logic. If a search is proving unproductive - maybe there are synonyms to some of the search terms?  Are there different job titles for the position?  Play with different combinations of search terms and see what results you get. It is not uncommon to have to run four to six different search term combinations to find the right resumes.

 

From my experience over the years I would say only about 50% - 60% of recruiters are aware of Boolean Logic and use it when conducting searches. Boolean Logic can increase your edge in terms of speed and efficiency of sourcing resumes online. Use it and your already putting yourself ahead of half your recruiting competition.



posted 7/22/2008 at 7:16 p.m. PT permalink | comments (3) | trackbacks (0) | email this posting
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comments

Bolean Logic
posted 7/24/2008 at 7:19 a.m. PT by Andy Newport

Boolean Logic died with the resume. They were born in an era of unstructured data. Today's language is structured data, HR-XML and structured data search. Resumes have been replaced by iProfiles and and Boolean searching with structured searching using tools like iPlace.
http://www.youtube.com/watch?v=xmLw8hzoPHo



Not so fast Andy
posted 7/25/2008 at 8:30 a.m. PT by Steve Levy

With a significant number of recruiters still learning the nuances of Boolean searching, I just don't see replacements taking over. Boolean searching is still "free" and with a little spit and bubblegum, recruiters can still cybersleuth well enough using Booleans.

iProfiles seems like a nice structured way to build a CV; however, the research design employed to ascertain employer/candidate preferences was based upon a sampling of 1,000 British working adults and 200 British employers. Extrapolation to the rest of the EC let alone the rest of the world seemingly is lacking in external validity (generalizability to other populations).

Perhaps in time resumes will take another form...but adaptation and adoption certainly won't come quickly.



2.5 million individuals and 2500 recruiter are moving fast - not me
posted 7/28/2008 at 3:09 a.m. PT by Andy Newport

Steven,
I am not sure about the source of your numbers. These guys are hosting 2.5 million iProfiles and are used by 2500 recruiters in Europe and are entering the Asia Pacific market. So that may be a better benchmark of market acceptance. Their search technology does encompass Booleans but it's far hearder to teach than intuitive structured search and with the high turnover of most recruitemnt companies it makes that Boolean training hard to stick - spit and bubblegum or something stronger! I built an iProfile last week - it has some amazing functionality. Worth a look!
I checked their website (www.iprofile.org) and the numbers to which you refer are the results of research amongst employers/agencies that showed that people with out-of-date resumes are missing out on higher salaries and better jobs. I guess the implicit message is (to consumers)it is easier to keep an iProfile up-to-date across all your contacts than a resume. And that makes iProfiles more valuable to recruiters than out-of-date resumes which plague the industry's databases and cause so much wasted time for recruiters.




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Director, Recruitment Solutions
DoubleStar Inc.

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