For months (and years) I’ve wondered what the number of monthly searches are for job related keywords on Google. I always knew it was a big number, but I was shocked to see it was over 100 million searches monthly. The average monthly searches looks to be over 124 million searches, but we’re in the summer slump of job searching during July.
Historically, search engines haven’t shared specific numbers on how many specific keyword searches there were for targeted keywords, but recently Google has changed it’s keyword research tool (hooray) to show us the search numbers for the previous month, and the average number of searches for exact keywords. This helps to shed light on exactly how much job and career related search activity is happening monthly on Google.
After you play with this Google keyword research tool, you’ll see how huge the opportunity is for employers who optimize their career site and job content, so that you can drive these Google users directly to your career site.
Best of all, there’s no fee to use this service (only a code to enter), and you’ll have access to this powerful tool at this URL:
https://adwords.google.com/select/KeywordToolExternal
Some interesting facts: (which you can validate using the tool above)
TOP JOB CATEGORY SEARCHES: (Monthly)
- Sales jobs = 2.2 Million searches
- Customer services jobs – 1 Million searches
- Administrative jobs – 823,000 searches
- Accounting jobs – 673,000 searches
- Human Resource jobs – 673,000 searches
- Nursing jobs – 673,000 searches
- Finance jobs – 368,000 searches
- Legal jobs – 301,000 searches
TOP STATES/LOCATIONS SEARCHES: (Monthly)
- Georgia jobs – 2.7 Million searches
- Illinois jobs – 2.2 Million searches
- Arizona jobs – 1.5 Millions searches
- Massachusetts jobs – 1.5 Million searches
- Michigan jobs – 1.5 Million searches
- New Jersey jobs – 1.5 Million
- Jobs In Chicago – 823,000 searches
- Dallas Jobs – 673,000 searches
- San Diego jobs – 550,000
If you’re like me, you’ll blow an hour or so just doing research against your own recruiting needs, and then you’ll ask yourself “how do I get these candidates to find my career site?” – which is where we come in of course.
Knowing how to optimize your career site and job content to capture this traffic is an art (and science) that we’ve helped dozens of major companies to achieve. We have over 2,000 client landing pages on the 1st page of Google. Some of our larger clients see over 10,000 candidates monthly directly to their career site where candidates then apply via their existing ATS system. (no middle men)
So, if you want to continue to pay the job boards for years to come, and compete for the pool of shared candidates, good luck.
Smart employers will learn how to go upstream online and compete for these candidates at their first search for jobs on Google, and drive them directly to their site using either Search Engine Optimization, or Search Engine Marketing to cut their recruiting costs dramatically.
Now’s the time to get started, as the fall is coming faster than you think – and you’ll need to get started now in order to get on Google’s 1st page if you hope to be there by September or October!
