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Can Automated Emails Improve the Candidate Experience? Plus, Your Weekly TA News Roundup

Welcome to your weekly roundup of the latest recruiting news, announcements, and updates.

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Aug 9, 2024
This article is part of a series called The Most Interesting Recruiting Stories of the Week.

I have to be honest. We all know that a lot of TA leaders are constantly on the lookout for ways to cut down on the tasks recruiters dread the most. One of those is breaking the news to candidates who didn’t make the cut-off in an automated rejection email rather than personally explaining why someone isn’t moving forward. And sure, those automated emails can help avoid any potential legal hiccups if a recruiter accidentally goes off-script. But here’s the reality—it’s a terrible candidate experience. Ghosting candidates after an interview and automated rejection emails are about as pleasant as a warm cooler full of O’Douls.

I know, I know—I’m always talking up the ERE Recruiting Conferences, but there’s a reason. The fall conference in Anaheim, CA, includes the CandE awards ceremony. These awards spotlight companies that have cracked the code. They’ve tackled negative candidate experiences by digging into their data and making real improvements. Here’s a sneak peek of the CE insights Kevin Grossman will discuss at the conference:

  • Candidate engagement is crucial: Job seekers value efficiency, transparency, and consistency throughout the application process. Many candidates report being “ghosted” by employers, which can lead to negative experiences.
  • Balancing technology and human touch: While some HR professionals are concerned that AI-powered tools lack human connection, automation can enhance personal interactions by freeing recruiters’ time to focus on meaningful conversations.
  • The RIGHT Automation improves candidate experience: Implementing automated communication tools can help maintain regular contact with candidates. However, it must be at the right touchpoints designed to set realistic expectations and encourage them to stay engaged.

Even in a market like this, where unemployment is low, but layoffs are happening, now is the time to invest in long-term recruitment strategies. Remember, the U.S. is facing a significant talent shortage. Join us at the ERE Recruiting Conference to learn from top TA leaders who will show you how to elevate candidate experience and recruiter efficiency in your hiring process.

Okay, on to the weekly round-up of recruiting news and important announcements. 


ZipRecruiter acquires new platform for company culture insights.

ZipRecruiter has announced the acquisition of Breakroom, a platform that provides insights into company culture and work environments. This acquisition is part of ZipRecruiter’s strategy to enhance its offerings by integrating Breakroom’s features, which allow job seekers to gain a better understanding of potential employers. The financial terms of the deal were not disclosed. This move is expected to improve the job search experience by providing more comprehensive information about company cultures and environments[

(ZipRecruiter + Breakroom)


Revelio Labs has a massive job posting dataset just for you

Revelio Labs has launched COSMOS, the largest and most comprehensive job posting dataset available, covering over 2 billion job postings from 5.25 million companies worldwide. The dataset is sourced from 270,000 employer websites and all major job boards, translated into over 100 languages. COSMOS uniquely weights each posting based on expected hires, acknowledging that not all postings lead to hires and that some represent multiple openings. Each job posting is parsed into sections and enriched with details such as remote work suitability, required skills, predicted salary, and benefits. The data is continuously updated and refreshed daily.

Ben Zweig, CEO of Revelio Labs, highlights the dataset’s reliability and speed, offering a sophisticated view of labor demand. Max Leaming from ManpowerGroup praises COSMOS for enhancing custom analytics development and providing exceptional service. COSMOS is available through data feeds, APIs, dashboards, and reports, complementing other workforce datasets offered by Revelio Labs

(Revelio Labs)


Jobs and Unemployment Report Sparks Layoff Anxeity

You’re probably confused like all of the other recruiters when it comes to the U.S. job market, but thankfully, we have folks like Mallory Vachon, who is the Chief Economist at LaborIQ, to translate these reports and give us a picture of what the future holds for recruiting. Her report will be coming out soon. But, in the meantime, the current state of the U.S. job market seems to have sparked layoff anxiety among Americans this recent article from AOL.com.

The Labor Department’s report for July shows a significant decline in hiring, with only 114,000 jobs added, which is 35% fewer than expected. The unemployment rate increased to 4.3%, the highest since October 2021, with approximately 7.2 million Americans currently jobless. A MarketWatch poll reveals that 36% of American workers are experiencing layoff anxiety, and 70% are preparing for potential layoffs by saving money or looking for new job opportunities. Additionally, 40% of workers say they would run out of money within a month if laid off.

Read more at AOL.com


 

U.S. Worker Confidence Index™ Continues Downward Slide, Drops Four Points in Q2 2024

Following a bumpy start to 2024, worker morale remains on uncertain footing as the U.S. Worker Confidence Index™ (WCI) declined again in the second quarter of 2024. Although the WCI remains at above-average levels, overall worker confidence fell another 4 points, from 111.3 to 107.3, in Q2 2024. This is 7.6 points less than the WCI’s all-time high of 114.9, measured in Q4 2023. The WCI, a survey of U.S. workers commissioned by HRO Today magazine and Yoh, a leading international talent and outsourcing company owned by Day & Zimmermann, gauges full-time workers’ perceptions of four key aspects of worker confidence: perceived job security, perceived likelihood of a promotion, perceived likelihood of a raise and overall trust in company leadership.

Get the full  report at YOH.com


14 Key Elements of Your Employer Brand and How to Review Them

The article “14 Key Elements of Your Employer Brand and How to Review Them” on PharmiWeb discusses essential components that constitute a strong employer brand and provides guidance on evaluating them. Some of the key elements include:

  1. Company Culture: The values, behaviors, and practices that define the work environment.
  2. Employee Value Proposition (EVP): The unique set of benefits and rewards that employees receive in return for their performance.
  3. Reputation: How the company is perceived externally, including its standing in the industry.
  4. Recruitment Process: The efficiency and effectiveness of hiring practices.
  5. Onboarding Experience: The initial experience new hires have when joining the company.
  6. Career Development Opportunities: Availability and quality of growth and advancement options for employees.
  7. Work-Life Balance: The company supports balancing professional and personal responsibilities.
  8. Leadership Style: The approach and behavior of the management team.
  9. Diversity and Inclusion: Efforts to create a diverse and inclusive workplace.
  10. Corporate Social Responsibility (CSR): The company’s initiatives and involvement in social and environmental causes.
  11. Internal Communication: The effectiveness of communication within the organization.
  12. Employee Engagement: The level of commitment and motivation employees have towards their work and the company.
  13. Compensation and Benefits: The competitiveness and fairness of salary and benefits packages.
  14. Employer Branding Strategy: The overall plan and actions taken to promote the company as an employer of choice.

The article from Lucy Walters provides a deeper dive into these employer brand elements.

(PharmiWeb)

This article is part of a series called The Most Interesting Recruiting Stories of the Week.
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