LABOR MARKET TRENDS
The Rise of Independent Work is Here!
What’s scarier than those zombie movies running nonstop in October? The massive surge of fractional, part-time, and temporary work that’s taking over the U.S. job market.
According to a new study by MBO Partners, the number of full-time independent workers has surged by 6.5%, now reaching 27.7 million! Nearly 1 in 5 independent workers earn over $100k annually, as more people choose flexibility, purpose, and financial independence over traditional employment.
Millennials & Gen Z are leading the charge, with 59% now in the independent workforce, embracing careers that align with their identity and values.
AI and global platforms fuel this movement, with more independents offering services worldwide and climbing the value chain.
Ready to break free from the 9-5 grind? Learn more at (MBO Partners)
Holiday Hiring Alert!
Take a look around the holidays, and you’ll see a lot of bad sweaters, mainly from high-volume staffing recruiters forced into cube farms where the office temp is set to a chilly 54 F. Despite the frosty office, seasonal job opportunities are heating up! With job postings returning to pre-pandemic levels and high competition from eager job seekers, now’s the time to act fast if you’re a recruiter looking to get into the hiring action.
Top companies hiring:
- Amazon: 250,000 positions
- Target: 100,000 positions
- UPS: 125,000 positions
Retail is booming, making up 66% of seasonal jobs this year! While the overall hiring isn’t as aggressive as in past years, there’s still a huge demand for holiday help.
Learn more where seasonal hiring is heating: (SHRM)
EMPLOYER BRANDING
Apple ranked as the coolest company to work for in 2024!
According to a recent Universum survey of over 144,000 business students, Apple tops the list, followed by Google, JP Morgan Chase, Deloitte, and Microsoft.
What’s driving this trend? Students gravitate toward tech and financial firms offering diverse roles, high-paying opportunities, and long-term stability. Flexibility, job security, and work-life balance are taking center stage, showing a cultural shift in the workplace priorities for the next generation of talent.
Big names like Nike, Mercedes-Benz, and Zara also make waves as students look for companies that embrace agility and sustainability.
New U.S. Navy Special Ops Recruitment Campaign Alert!
The U.S. Navy has teamed up with USA Water Polo for a creative twist on recruiting the best of the best! Hidden within ads from brands like Aflac, TruGreen, and Leidos are images of Navy Special Operations Sailors.
This recruitment marketing campaign not only showcases the mental and physical toughness of our Special Ops teams but also highlights their ability to blend into any environment. Think you’ve got what it takes? Head to Navy.com for clues and see if you can find all 7 hidden Sailors!
We challenge you to find all hidden Navy SEALS
RECRUITMENT TRENDS
New Talent Market Trends Are In!
When it comes to recruitment marketing, there’s Recruitics and then there’s everyone else. Recruitics is sort of like a big deal. TA folks often listen to what they have to say and so they’ve published their September 2024 Talent Market Index, and the insights are a must-read for anyone in recruiting.
Here’s a quick breakdown:
Recruitment Costs Are Rising:
- Healthcare: +12%
- Retail: +11%
- Transportation: +10%
Seasonal Hiring Is Shifting:
- Earlier holiday hiring in retail & logistics
- Longer summer hiring in hospitality
- Year-round hiring in previously seasonal industries
Industry Insights:
- Healthcare faces staffing challenges
- Surge in demand for AI & machine learning experts in tech
- Manufacturing competing for skilled trade talent
Employers are stepping up with more flexible work, better benefits, and employee development programs to stay competitive.
ARTIFICIAL INTELLIGENCE
Will the ATS with AI please stand up?
Great recruiters look for ways to work smarter not harder. Maybe that’s why so many TA pros for looking at the SmartRecruiters ATS because they’ve just launched Winston, an AI-powered recruiting companion that’s transforming the way businesses hire! From screening candidates to scheduling interviews, Winston handles the admin so recruiters can focus on what really matters – finding the right talent!
With AI-driven insights, real-time adaptability, and a user-friendly interface, this is the future of recruitment.
With Winston, recruiters are going to really look smarter because the AI will boost their hiring process by up to 72% in just 12 months. Check out Winston and say goodbye to all the dumb recruiters still hassling with traditional recruiting methods!