“Roughly one new member per second,” explains Francois Dufour, LinkedIn’s senior director of Enterprise Marketing.
He is, of course, referring to the rapid growth of LinkedIn, which now tops 35 million members. And due to replies to job postings on LinkedIn having doubled over the last six months, the company has unveiled a “new” suite of solutions for recruiters. It’s called LinkedIn Talent Advantage, which is essentially an enhancement of four existing products and one brand-new product.
The newest feature is geared primarily to corporate recruiters, but third-party recruiters should know how to use LinkedIn Custom Company Profiles. It’s something you may see in client offices, and it’s something clients may ask you to help them develop as they seek to present information that is relevant based on a job-seeker’s background and professional interests.
(If you’re thinking this was already an option, you’re right…users were already able to view company profiles. The changes now allow companies and recruiters to develop an employer brand with content specifically designed for particular profiles.)
In addition, the company has added enhancements to LinkedIn Recruiter; LinkedIn Jobs Network; LinkedIn Talent Direct; and LinkedIn Employer Advertising.
“LinkedIn Talent Advantage lets recruiters unlock the power of LinkedIn’s extensive professional network so they can uncover quality passive candidates who are unlikely to be on traditional job boards,” says Dufour.