Advertisement

Rethinking TA: The Power of Employer Branding and the Myth of Quality of Hire

Discover why AI isn't the silver bullet for recruiting, why quality of hire isn't your responsibility, and how employer-branded campaigns are the secret to attracting top talent—even on a tight bu...

Article main image
Oct 8, 2024

Now that AI is here, we can relax and take a breather because we know it will solve many problems, like screening candidates. I get it. Today, recruiters find certain tasks mundane and tedious, such as screening candidates. But there is one person who’s not sitting back waiting for AI to take over, and he’s sort of like a one-man wolf pack. Meet Hung Lee.

Hung is one of the industry’s most influential talent acquisition thought leaders. He will be at the ERE Recruiting Conference. Hung is all about the TA working class, and he’s got answers to all of your questions, like this: “Should recruiters be responsible for the quality of hires?“

 


I have to be honest—talent acquisition budgets took another hit this year. It got so bad I half-expected to see recruiters at the last ERE conference walking around in barrels with suspenders. But even with tighter budgets, organizations still found creative ways to attract talent through employer-branded campaigns. And if you want to talk recruitment marketing ROI, James Ellis is the guy to know.

James and I sat down to chat about some of the most effective employer-branded campaigns that delivered impressive results. But here’s the surprising part: companies were actually shutting these campaigns down. James dives into why businesses should embrace employee-generated content, like TikTok videos, instead of pulling the plug on them.

Listen to what James Ellis has to say:

 

Get articles like this
in your inbox
The longest running and most trusted source of information serving talent acquisition professionals.
Advertisement